Before we dive in, please note that I've excluded any confidential details to honor my non-disclosure agreement. The following case study is based on my own information and does not necessarily represent the perspectives of Bajaj Finserv.
We set out to make a payments platform that really knows our customers well and helps them in a personalised way. Our goal is to be there for them in every money-related situation – whether it's making payments, getting a loan, dealing with insurance, making investments, or just managing their money. We want to make the app unique to each person and provide helpful support in their financial journey.
We studied our target customers really well, understanding how they handle money and what apps they already like. We focused on a few specific apps that people are used to. The software was made to be easy to use and find things in, making it a great experience.
I was in charge of designing the user interface for the homepage, rewards, and partner program sections. Each section needed a special and unique design, while also fitting in with the overall look of the app
The personalized design is geared towards ongoing use, aiming to assist users in managing their finances over time or providing continuous support for business functions. The app prioritizes delivering a personalized and user-centric experience that caters to both user needs and organizational requirements. By utilizing data and user interactions, the app continuously evolves and adapts to meet the changing needs of its users.
The Bajaj Finserv design system follows the Atomic Design methodology, breaking the UI into smaller components and establishing design tokens for consistency across all elements. This approach led to a comprehensive library of reusable components, fostering seamless collaboration between designers and developers. The outcome is a unified and consistent user interface that not only simplifies maintenance but also facilitates easier updates to the design system over time.
