FeedFast's mobile app was quickly developed in response to high demand, but design decisions made then are now proving detrimental to the overall business. Recognizing the negative impact on conversion rates, FeedFast is undertaking a comprehensive app redesign to optimize user experience, align with industry best practices, and positively impact key business metrics.
Enhance User experience : Identified UX/UI issues and provide a smooth and pleasant experience for application users and improve overall functionality and user satisfaction.
Optimize Conversion rates : Increase the percentage of users completing desired tasks such as ordering by streamlining the conversion funnel and reducing friction points
Improve Retention and Loyalty : Build user loyalty and retention by creating an engaging and satisfying app experience, encouraging repeat use and sharing positive reviews.
